Rural tourism is set in the rural areas where there are tourist business or activities. In the broadest sense, villages, landscapes, wildlife, society and cultural life and natural heritage are all major assets that serve to attract visitors in the areas of rural tourism in Bulgaria.

Tourism welcomes visitors an attractive and stimulating places where they like to spend their leisure time. Rural areas and villages of Bulgaria has something to offer visitors to their guest houses, hotels, rest houses, etc..

Localities near the villages benefit from a wide range of activities from traditional pursuits of life of the country such as fishing and shooting, a passive exercise, like walking or horseback riding. Many people appreciate the ability to escape from their daily routine to relax and recharge with the serenity and sense of space and beauty of the natural environment.

Traditional forms of rural tourism include:
• provision of accommodation: Hotel, B & B, hotel, self catering, camping, etc.;
• Catering in the form of bars, restaurants, bakeries and cafes;
• Attractions: vineyards, gardens, stately homes and parks, ancient monuments and castles;

Preferred destinations for rural tourism in Bulgaria Balkan Elena, Tryavna, Gabrovo, Rhodope and others.